The $32 Billion Marketing Campaign Mistake

The infamous numbers that created the chaos
The infamous winning numbers — Photographer: Geric Cruz for Bloomberg Businessweek

It’s the early 1990s, and scores of people across the Philippines settle in for one of the longest summer nights of their lives. As families switch their TVs on, they’re surrounded by empty bottles plastered with the logo that took their country by storm.

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Sajjad Choudhury

Sajjad Choudhury

1.1K Followers

Product Operations Manager @ Onfido | Writer on History, Personal Development and Tech | Find and connect with me here https://linktr.ee/saj_chy